Your Property, Everywhere

Your property deserves more than local exposure. Through Sotheby’s International Realty’s unrivaled global platform and 280 years of brand prestige, every listing receives world-class marketing at no additional cost.

Comprehensive Local Exposure

From professional photography to a network of 26,000 agents worldwide, every listing receives a full-scale launch designed to maximize exposure from day one.

  1. Professional photography, cinematic videography, and 3D virtual tours created to showcase your property at the highest standard across all platforms.
  2. Custom property copy crafted by our in-house marketing team for use across every channel, from print brochures, property articles and highlights, as well as international syndication.
  3. "Just Listed" property mailers designed and sent to targeted area residents and qualified buyer databases throughout the region.
  4. With the owner's permission, a Broker's Open House held for top agents across Southern California.
  5. A custom full-color property brochure created to reflect the quality and prestige of the Sotheby's International Realty brand.
  6. A dedicated email campaign featuring professional photography and a direct link to the property listing, sent to Shen's personal newsletter of 12k+ locally qualified buyers and the entire Sotheby's network of agents across the United States.
  7. Listing posted on the Sotheby's International Realty global referral platform, connecting with 26,000+ sales associates across 1,100 offices in 86 countries.

Premium Print & Publication Advertising

Through Sotheby's exclusive media partnerships, your property appears alongside the world's most trusted voices in luxury, business, and design.

  1. A tailored advertising schedule created for your property, coordinating print placements, social media campaigns, and market updates across a strategic timeline.
  2. Design of custom full-page advertisements placed through Sotheby's exclusive partnerships with The Wall Street Journal, The New York Times, Architectural Digest, Financial Times, Dwell, Vanity Fair, Vogue, and other premier publications.
  3. Locally sourced ad spots on the LA Times, Malibu Westlake Magazine, and 805 Magazine.
  4. Custom property postcards designed and mailed to targeted neighborhoods and qualified prospects within the local market.

Global Digital Syndication

Your listing works around the clock, reaching qualified buyers across six continents through proprietary technology and the world's most powerful luxury media network.

  1. Hyper-targeted, cross-platform digital advertising powered by Sotheby's proprietary GPS (Global Property Search) technology, delivering your listing based on viewer location and browsing behavior, 24 hours a day.
  2. Precision audience targeting reaching qualified homebuyers, high-net-worth individuals, and international investors actively searching within your market.
  3. Property goes live on sothebysrealty.com, attracting 42 million+ visits per year, then distributes automatically to 100+ interconnected Sotheby's International Realty websites worldwide.
  4. Listing automatically translated and syndicated in up to 16 languages, appearing on Juwai, Nikkei, LuxuryEstate.com, Mansion Global, MarketWatch, Barron's, and JamesEdition.
  5. Featured on exclusive Sotheby's advertising placements across WSJ.com, NYTimes.com, Financial Times, BBC, and Architectural Digest digital platforms.
  6. Sotheby's International Realty total social media following: 1,380,000+ across all platforms, with 556,000+ Instagram followers and engagement rates 165% higher than competing luxury brands.
  7. Shen Schulz's Instagram following: 13,100+, delivering local visibility and direct engagement with qualified Southern California buyers and sellers.
  8. Sotheby's video content generates 65,000,000+ plays annually, showcasing properties through cinematic storytelling to a global audience of luxury buyers.
  9. Global agent network of 26,000+ sales associates across 1,100 offices in 86 countries, generating nearly $7 billion in annual referrals between affiliated agents worldwide.